Advertising is meant to instill us with desire, wishes and the will to spent a whole bunch of cash for products that we don’t really need. Only advertising at its best is able to do that as the AMC series Mad Men illustrates. Therefor it is surprising that companies are choosing footballers and other sporting heroes to front their products.
Footballers and other athletes aren’t very good actors, and they do not use solar power or hybrids, and they do a really shitty job selling those products. Most people know that, and even most five year olds wouldn’t put any ordinary footballer in a commercial. (Putting Ronaldo and Beckham in a commercial makes sense economically, I guess). That is why the idea of the Norwegian company Bama to have Roma’s John Arne Riise and Blackburn Rovers Morten Gamst Pedersen rap in a commercial is so brilliantly fucking stupid.
After having seen this commercial I stopped buying fruit for 3 weeks. The thought of these two footballers rapping is as nauseating as the thought of Gareth Southgate’s teeth. Since I live in Norway and Bama’s apples and bananas are sold in every shop I go to, I now have to giggle every time I put a carton of raisins or some pears in my shopping bag. (So people actually think that I am crazy, and for all the wrong reasons.)
Here are some other examples of how other athletes have completely ruined the products they were trying to sell.
Jonathan Ogden dancing for Gebco Insurance
Making the team of the decade in Sporting News Magazine’s 2009 September issue, Jonathan Ogden will certainly be remembered by many American Football fans as one of the best players that has ever graced the Baltimore Ravens line up.
Having said that, Ogden is a really bad actor and an even worse dancer. Gebco Insurance thought obviously that it would be wise to combine these two qualities in this commercial.
Sammy Sosa: “It is so real”
The only mistake George W. Bush ever admitted was selling Sammy Sosa. Which tells you two things: yes, George Bush is a stubborn man, and two, Sammy Sosa is a hell of baseball player.
Hopefully Sammy will be able to admit that this commercial was a mistake.
Walkers Salt and Vinegar
Putting Gary Lineker and Gazza in an ad together is not a bad idea from the get go. Both have been great players, and especially Gazza was able to deliver magical performances on the pitch when he was at his very best. But relying on Gazza’s crying to be the selling point is just silly?
Wouldn’t you just expect the real life Paul Gascoine to jump up and beat the living shit out of the person who denies him a go at the packet of crisps?
Ian Wright and the chicken
Having Ian Wright sing is a bad idea, just watch.
Did I forget to include any commercial? Let me know in the comment section below.P.S.: A bunch of Norwegian biathletes and cross country skiers participated in the same ad campaign as Riise and Gamst. Here is the result.